So you want to write a cookbook? If you answered yes, then you’ve come to the write place! (Did you see what I did there?!) I’ve got tips and great information to get you on your way to a great cookbook deal!
“They say fingers were made before forks, and hands before knives.” – Jonathan Swift, Polite and Ingenious Conversations (1738)
Everyone that knows me, knows how addicted to Twitter I am, not to mention how much I love cookbooks. Twitter is the first thing I check when I open my eyes in the morning, and the last social media platform I say goodnight to before shutting my eyes for sleep.
So, when I heard about Lisa Ekus’ contest for pitching cookbook ideas, I was all over the idea of entering. Rules: Pitch a cookbook idea, using the hashtag #SignMeSal. Here were my tweet pitches, all beginning with the hashtag #SignMeSal.
“Hands”: photography of cook/baker hands making specific recipe by hand.
Cape Cod Classics – from Clam Chowder to Cranberry Pie!
Now, what were the odds that I would be selected as one of the 16 finalists?! Crazy high, because there were hundreds of great entries, but I WAS CHOSEN! The pitch they liked the best was Hands, and I have until tonight at 11:59PM EST to come up with my POD or Point of Differentiation.
In 140 characters, I have to explain “How is this concept different from what already exists in the market?” Well, let me tell you a little more about the concept and we’ll see how I can narrow it down to 140 characters.
I want to write a cookbook, so I can do this!
Hands will be about showcasing the hands of food makers across the United States. From bread bakers using hundred-year-old sourdough starters in California to saltwater taffy pullers on Cape Cod. Hands are such an essential part of the food making process – heck, without them, it’d be pretty hard to knead bread, make ravioli, and harvest bay scallops from the shore.
The book will take you on a visual trip across the nation, sharing with you gorgeous photography of these hard working hands. Wrinkled hands, smooth hands, tense hands, tired hands; but each and every one of them, beautiful hands.
Recipes from these artisan food makers will be tucked in-between the stories of where they came from, what they do, and how they’re making the world a more delicious place with their hands.
How is this book different than any other book in the market? Well, after a few hours of online research, I could not find ONE cookbook that showcases the hands of food makers specifically. I want the book to be photography focused on the hands.
Sure, photos of the food will be there as well, but I want the spotlight to be on the hands at work, making the readers fall in love with them, to appreciate their own hands a little more, and learn how those hands became wrinkled/smooth/burned/tense.
To find out what my POD tweet is (I’ll be tweeting it later today), be sure to follow me (@marnely_murray) on Twitter. Also, follow @SallyEkus and @LisaEkus for updates on the contest, as well as the hashtag #signmesal


I SOOOO love this idea! Brilliant! I will be rooting for you!
It’s super hard to come up with a fresh book concept but I think you nailed this one! It’s not going to be hand models though, right? I think the true hands of the person in question have to be at the forefront (as long as they’re not all crazy warty 😉
Good luck!!
Love the concept and POD. Rooting for you! good luck! 🙂
Woohoo! I LOVE this idea! I can visualize it now and picture myself not wanting to put the whole book down until I’m done. Go you!!
Pulling for you!
I am in love with this concept! I love hands and feel like the tell so much about a person, especially cooks/chefs/bakers. I so badly hope that this gets published. Growing up I always loved looking at my grandparents hands. I loved knowing what those hands created. Especially my grandmother who is my inspiration for becoming a chef. Those hands raised six children, owned a catering company, cooked for the priests of her church, and taught us all how to cook. I’ll actually be making her meatball recipe this weekend.
So happy for you my friend!
I’m rootin’ for you, Marnely!!!
So happy and excited for you 🙂 I did not participate, I wanted to and then the needs of the business kind of got in the way. I wish you everything wonderful, positive, and LOVE the idea sweet friend 🙂
What a fantastic concept. I think if anyone could make it successful, it would be you. I agree with the others, if they don’t pick you, keep going with it.
Wow! Congrats for getting in the finalists! I couldn’t be happier for you, Nelly! What a great idea for a pitch. The Lisa Ekus group is lucky to have found you. May this be the start of many good things for you, my dear. Don’t forget me when you’re famous, my friend 🙂 Hugs!