I am so incredibly excited to finally introduce THE MARTHA’S VINEYARD DINING SOURCEBOOK into the world! Over the past two months, my business partner Angela and I, alongside the Sourcebook Productions team, have worked so incredibly hard to get this out into the world and by the time you are reading this on Friday, May 7th, the books will be on the Island and being distributed!

Keep reading to learn all about it…

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This project is funded, in part, by the Massachusetts Office of Travel and Tourism.

Whenever people visit the Island, their first question is “what’s your favorite restaurant?” It’s always hard to single any one restaurant out because they are so delicious in their own ways. This book is a fully inclusive guide that brings digital and print into one. Here’s how it came about:

Tech powerhouse Flowcode and Sourcebook Productions teamed up with us to produce the first-ever interactive restaurant guides on Nantucket in the summer of 2020. After much success, Sourcebook headed West in early 2021 to Aspen to support their critical winter season, and this spring we are unveiling the next edition of the Dining Sourcebook on Martha’s Vineyard to kick off the summer season.

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Sourcebook Productions founders Holly Ruth Finigan, Katie Norton, and Jeanna Atchinson collaborated with Shored Up Digital (my own company!) to bring the Dining Sourcebook to life. The Sourcebook is in the business of helping resort communities evolve during these uncertain times by unlocking digital trends in destinations they love. Sourcebook is built through a strategic partnership with Flowcode in an effort to create custom-designed offline to online branded experiences for local businesses and power interactive mobile experiences for consumers through their next-generation QR platform.

This printed guide gives visitors real-time information on all things dining in a virtually, contactless way. Just this past summer on Nantucket, Flowcode changed the way visitors dined and researched restaurants. Many believed this technology saved Nantucket restaurants during the summer dining season.

This restaurant guide is in a class of its own, no similar dining guide is currently in-market.

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Sourcebook Productions teamed up with us, Shored Up Digital, and the Martha’s Vineyard Chamber of Commerce to offer complimentary Sourcebooks to visitors and locals alike.

“With local advocacy from residents and business partners Marnely Murray and Angela Prout, two community building members who believe in driving innovation on the Island to help local businesses thrive in these challenging times, the Sourcebook team felt they were the perfect partners to bring this book to life.  The restaurant “round up” was written by Marnely Murray, a Vineyard local, pastry chef, food blogger and the other half of Shored Up Digital, a top-tier digital marketing company on the Island.”

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The Dining Sourcebook was created at no cost to any of the businesses thanks to contributions from Martha’s Vineyard Chamber of Commerce and the Massachusetts Office of Travel and Tourism. Because of their generosity, we are also able to make this book complimentary to consumers.

All local Island photography was shared at no cost in support of the book by the talented editorial and commercial photographer Randi Baird. All the photos you see on this blog are by Randi, and we are SO thankful to her! If you’re looking for a photographer on Martha’s Vineyard, please contact her and tell her Marnely sent you!

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Sourcebook is proud to partner with Flowcode, the offline to online company building direct connections for brands and consumers, showcasing how print and digital can seamlessly come together. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease. Privacy compliant, ultra-fast scanning, and designed with intention, Flowcode is the number one trusted QR provider. Their companion product, Flowpage, organizes your digital footprint in one mobile-first landing page, creating a seamless experience to more deeply connect with audiences, while tracking real-time analytics. Paired together, the tech allows consumers and creators to connect the real world to the digital world instantly and magically.

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Our intention is to help restaurants by providing Flowcode technology that gives the most up-to-date information to consumers as they continue to navigate the ever-changing 2021 dining scene. We know restaurants have had to evolve to withstand the pandemic pressures and so many are continuing to innovate to provide safe, contactless connections with their customers. Using next generation QR technology, we are grateful to help them do that thanks to our ongoing partnership with Flowcode.

If you flip through the guide (which will be avaialble at select locations on island, as well as digitally here), you will see that through one scan, a consumer will be connected directly to the restaurant’s digital destinations and restaurants can keep the Flowcode for all menu and marketing materials throughout the season. 

With so much unknown about restaurant openings and closings, the Flowcodes allow restaurants to give real-time information about ways they are staying alive this season giving the diner all up to date information this summer season!

To view the sourcebook digitally, click here.

To view the flow codes directly, click here.

We hope you use this sourcebook in good health and that it brings you many delicious meals on island. It’s the perfect book to use for trip planning, that’s why we also made it available digitally, so everyone has the information at the tip of their fingers. Thank you so much for supporting this project – we are SO happy with the results and look forward to sharing it with each and every one of you.

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  1. Fresh foods in beautiful place is perfect. Can’t wait to see your new book. Congratulations !!

  2. Congratulations !!! So exciting and so happy for you !!
    Thanks for all your hard work putting this together.
    Can’t wait to take a look at this amazing book !! Such an asset to vacationers, islanders and everyone who loves
    MV like me !!!